lshadai Negash is the Chief Executive Officer (CEO) of KEMMCOM. Experienced corporate affairs, communication, and digital media professional with international experience across four countries (Qatar, Ethiopia, Switzerland, Botswana), he provides the leadership of the company’s day-to-day operations. He brings a strong knowledge and contacts in the African political, media, and influencer landscapes and works with private and public organizations to develop and implement strategies to better identify and mitigate risk, communicate their activities better with their stakeholders and constituents and improve conditions for the operations of their business through better management of their reputations. Before joining KEMMCOM, Elshadai worked as a communications consultant for leading institutions like UNICEF Ethiopia, UNICEF Botswana, and the Institute for Peace and Security (IPSS) in Ethiopia. Before that, he was an award-winning journalist with eight years of experience reporting for World Athletics, BBC Africa, Addis Fortune, and Ethiopian Airlines’ Selamta magazine. For this part of his career, he was nominated for the CNN Multichoice African Journalist of the Year awards in 2009, the first-ever Ethiopian to achieve such a nomination. Elshadai has a BSC degree in Information Systems from the Addis Ababa University (AAU), one of Africa’s top 20 higher educational institutions; a Postgraduate diploma in business journalism from the Thomson Reuters Foundation; and a Masters degree in Sports Administration and Technology from the Ecole Polytechnique Federale de Lausanne (EPFL) in Switzerland, one of the top five universities in Europe.